Kanye West accused of intimidation, Adidas opens an investigation

Kanye West accused of intimidation, Adidas opens an investigation
Kanye West accused of intimidation, Adidas opens an investigation

The German sports equipment manufacturer, who had severed his ties with Kanye West in October following anti-Semitic remarks, is accused of having turned a blind eye to these actions.

A magazine survey RollingStone unveils these accusations which are based on testimonies from former Adidas employees who worked for the sports shoe brand Yeezy, developed in partnership with Kanye West.

Explicit images of Kim Kardashian

The rapper is accused in the magazine of presenting pornographic videos and photos – including intimate photos of his ex-wife Kim Kardashian – to Adidas staff members and of having years of inappropriate behavior.

Several former senior executives of Adidas this week sent a letter to the leaders of the group to communicate their grievances.

It is currently unclear whether the accusations made in an anonymous letter are true.Adidas said in a statement.

However, we take these accusations very seriously and have taken the decision to launch an immediate independent investigation into this matter.he adds.

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Despising women

According RollingStoneformer executives working for the Yeezy brand accuse the company of not having reacted sufficiently to the perverse predatory behavior by Kanye West towards women.

They believe they have lived years of verbal abuse, vulgar tirades and bullying maneuvers.

Kanye West lashed out at women with insulting remarks, using disturbing sexual references when commenting on shoe designlaments the letter.

RollingStone recounts a 2017 scene at an Adidas factory in Qingyuan, China, where the rapper came to examine prototype shoes. He then, according to the magazine, began to shout his displeasure at the result before approaching an employee and throwing at her: I want you to make me shoes that I can fuck.

In the letter, the management of Adidas is accused of having deactivated its moral compass in ignoring both Kanye’s inflammatory public behavior and complaints from the Yeezy team.

The sportswear brand cut ties with Kanye West in October over his anti-Semitic remarks.

A few days earlier, the rapper, who says he has bipolar disorder, appeared wearing a T-shirt with the slogan White Lives Matter – with conspiratorial polemicist Candace Owens – at a fashion show in Paris.

This slogan, used by the American far right, hijacks the name of the Black Lives Matter movement, which campaigns against racism against African-Americans.

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A lucrative partnership

The collaboration between Adidas and the American star has long been one of the most successful in the fashion world.

Developed since 2014, the Yeezy shoe collection has enjoyed phenomenal success that has helped make Kanye West a billionaire.

Alongside Beyoncé, Stella McCartney and Pharrell Williams, Kanye West was among the celebrities with whom Adidas has partnered to appeal to customers in the Lifestyle segment.

Relations between the two partners had deteriorated significantly in recent months in connection with the various escapades of the star.

The man who now calls himself Ye was temporarily suspended from Twitter after writing that he was going to attack Jews in a post that the social network has since deleted for violating its rules.

Fashion house Balenciaga and ready-to-wear chain Gap have also severed ties with Kanye West.

The article is in French

Tags: Kanye West accused intimidation Adidas opens investigation