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An idyllic experience at the Bal du MAC

Bob was given the mandate to create, produce and direct the MAC Ball. Title Idyll, this edition allowed the guests to highlight together their deep love of contemporary art. For the occasion, the former Salada tea factory, better known as Salada Market, has been transformed into an idyllic world of gathering and sharing; a space of escape where a romance with contemporary art came to life.

Through Idyll, Bob wanted to express the feeling of euphoria engendered by the reunion between art lovers. Centerpiece of the evening, an illuminated structure in the shape of a heart, specially made by the workshop IN TIME AND PLACE, overlooked the room. The heart, which beat frantically to the rhythm of the music thanks to the harmonious play of light, was able to amaze the participants throughout the evening.

A theme in the colors of love
The theme of the evening, “Let’s celebrate the love of contemporary art together”, was conveyed by an impressive team of Montreal talents.

“We wanted to highlight this artistic richness that we have in Montreal by collaborating with local talents who were able to compliment our artistic proposal,” says Clauderic Saint-Amandpartner and director of experiential creation at Bob.

The romantic escape of the guests was favored by a fluid scenographic table composed of living art and digital and contemporary creations all harmoniously tied around the theme of love.

Well-known names like DJ Sandy Duperval and DJ Thomas Hfor music, as well as Samuel Vignolacreator of an immersive animation, were in the game, while the team of Bobwith the support of the MAC Foundationbrought his creative vision to the event.

“In short, we recruited a gang from Montreal who wanted to have fun with us in an idyllic way”, adds Clauderic Saint-Amand.

This evening was also made possible thanks to the volunteers, partners and donors of the MAC Foundation. For more information, click here.

bob 3
mac©Karel Chladek

Agency : Bob
Picture credits: Karel Chladek

The article is in French


Tags: idyllic experience Bal MAC

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