The seventh wave of COVID-19 did not prevent Quebec moviegoers from filling theaters in large numbers this summer. The hot season even experienced at times a level of attendance comparable to that before the pandemic.
“Taking into consideration the fact that we have just gone through two years of a pandemic and that we have not had a full year since 2019, we can say that we are very satisfied with the summer of 2022”, indicates Éric Bouchard, co-president of the Association of Quebec Cinema Owners.
” Thanks to Top Gun, which was a phenomenal success, and thank you to the audience that showed up. May, June and July were very good months for us. There were even weeks during this period when we did better than in 2019. It was a great relief to see that. »
Unfortunately, the province’s cinemas were unable to maintain this cruising speed in August and September, weighed down by a significant drop in the number of Hollywood new releases.
“As I always say, we’re only as good as the movies we show. And from the beginning of August, we started to have a gap in our programming which hurt us a little at the end of the summer,” laments Mr. Bouchard.
Highs and lows
The president of Cinémas Guzzo, Vincent Guzzo, also gives a positive assessment of his summer 2022. The businessman estimates that the complexes of his chain have collected between 75% and 82% of their turnover for the summer. 2019.
“It’s good and it’s not good,” he observes, referring to the ups and downs of this summer of 2022.
“What I see is that the two weeks of construction holidays have not been as good as in the summers before the pandemic. The average that I should have during the summer in my cinemas is almost a million dollars a week. We did not reach this level this summer. »
Like Éric Bouchard, Vincent Guzzo believes that this shortfall is explained by “a content problem” at the programming level and not by fears linked to the seventh wave of COVID-19. It was also the first summer in three years that cinemas could operate without sanitary measures.
After a quiet September, theater owners expect audiences to return to theaters this fall with much-anticipated releases from several blockbusters like black adam (21st of October), Black Panther: Wakanda Forever (November 11) and, of course, Avatar: The Way of the Water (December 16).
“I expect it to pick up again this fall and that by Christmas we will be back at 100% [de notre chiffre d’affaires habituel] and even more,” says Vincent Guzzo.
Top Gun: Maverick : $11.1M
Minions 2 : $7M
Thor : $5.6M
Doctor Strange : $5.5M
Jurassic World: Domination : $5M